Year one.
Seven decisions.
The structure, banking, accounting, e-commerce, email, CRM, and AI decisions every new UK founder faces - in the order you'll actually face them. Independent guidance. No fluff.
The seven decisions
Everything else can wait. These are the ones that set the foundation.
The first decision every UK founder faces, and the one that affects your tax, liability, and credibility from day one. Here's how to actually decide.
Open a dedicated business account before you make your first sale. Here's why it matters and which UK accounts are actually worth considering.
Making Tax Digital is coming for sole traders and limited companies alike. Here's what software actually works for UK founders, and what to avoid.
Do you need an online shop? How to take card payments? Which platform won't turn into a money pit? The UK founder's guide to selling online.
Build a list from day one. Email consistently outperforms social media for founder businesses, and getting your UK GDPR setup right from the start matters more than most people think.
When you need a CRM, and when a spreadsheet is the right answer. The honest guide to tracking deals and managing client relationships as a UK founder.
Which AI tools are actually worth paying for in year one, and which are expensive hype. An honest guide to AI for UK founder businesses.
Why I built this
When I started my first business, I wasted weeks researching questions that should have taken an hour. The information existed - but it was scattered across Reddit threads, accountant blogs, and YouTube videos of varying quality, almost none of it specifically for UK founders.
This site covers the seven decisions that matter most in year one. Each guide is based on what actually works for a UK business - with UK pricing, UK regulations, and UK-specific recommendations.
Where specialist comparison tools exist in our network, I hand off to them - MailStack for email marketing comparisons, MTDstack for accounting software and Making Tax Digital guidance. My goal is to help you find the right answer for each decision, not to overwhelm you with a comprehensive database of everything.
From the network
For deeper dives into specialist areas, these are the comparison sites we've built.